SOCIAL MEDIA MANAGEMENT
Founded by the dynamic online streaming duo Kera Bea Paua and Shaira Ortile, ShaiRax Perfume is a brand that combines elegance with a touch of personality. Inspired by their unique journey as streamers, each fragrance in the ShaiRax collection is crafted to reflect their bold, authentic presence. With a commitment to high-quality and distinctive scents, ShaiRax Perfume resonates with fans and fragrance lovers, offering an experience that’s as memorable and unique as the creators themselves.
This project highlights the transformative impact of my Social Media Management (SMM) expertise. For Shairax Perfume, I successfully increased their Facebook reach by 5,925% within 28 days through a combination of strategic content creation, audience engagement, and weekly goal tracking.
Key achievements include
1.3M Reach: A 5.9% increase in reach driven by optimized post timing and engaging visuals.
91.2K Content Interactions: Enhanced audience interaction with strategic campaigns and high-quality posts.
9K New Followers: A 5.8% growth, reflecting effective follower retention strategies.
Messaging Contacts up 655% & Conversations Started up 673%: Boosted customer engagement through proactive messaging and timely responses.
Top-performing content, such as product highlights and promotional posts, garnered over 2.36M views, showcasing my ability to create impactful and shareable content.
Tools & Techniques: Analytics-driven strategies, audience insights, tailored content creation, and responsive community management.
Client Growth Case Study
This project showcases my ability to drive significant engagement and visibility for [Shairax Apparel]. Over a 28-day period, I implemented targeted strategies to achieve the following results:
644.3K Views: A 96.2% increase, achieved through visually appealing content and optimized post timing.
11K Content Interactions: A growth of 63.4%, reflecting improved audience engagement with creative and relevant posts.
6.6K New Followers: A 168% increase, demonstrating effective audience growth strategies and retention techniques.
331.1K Reach: A 180% surge, driven by strategic audience targeting and promotional efforts.
Top-performing posts included product promotions, size guides, and branding campaigns, with individual posts reaching up to 22.6K views.
Challenges Addressed: While messaging contacts saw a decline (-51.5%), I focused on diversifying content and optimizing outreach for long-term growth.
Tools & Strategies Used: Insight-driven planning, creative content production, and data-based optimization to meet engagement and visibility goals.
iences effectively.
Client Growth Case Study
Founded by the dynamic online streaming duo Kera Bea Paua and Shaira Ortile, ShaiRax Apparel specializes in high-quality T-shirts and jerseys that combine comfort, style, and individuality. Inspired by their journey as streamers, each design in the ShaiRax collection reflects their bold and authentic personalities. With a focus on premium materials and distinctive patterns, ShaiRax Apparel connects with fans and fashion enthusiasts, offering products that are not only stylish but also memorable and uniquely crafted.
